“…Virgil, the former Louis Vuitton and off—white designer, had a “PERSONAL DESIGN LANGUAGE” and believed you only have to slightly innovate an existing thing to create a new one. That was his 3% theory. In his words, it was “developed in practice. Evolved over time. 3% is applicable across practices and fields, different media, eras of our history. Our future.” 3% if applicable to our future on the internet….Web3 is distinct in that it gives people the choice to be owners on the internet—that’s its 3% difference. And if everything in the world is exactly the same, then 3% progress is substantial and the impact will be remarkable…“